We've been updating our clients' website footers with the new year for the copyright date. So, we figured we'd send out a reminder to all our subscribers, too! Additionally, it's time to look through your websites and make sure everything else is working properly and has up-to-date information.
I've made it easy for you by giving you access to a website audit checklist to guide you through what you need to look through and record what changes you need to make over the next month. The checklist is at the bottom of this message, as well as here if you'd like a printer-friendly version.
If you'd like to book the *Spark* team to help you make updates to your site, please let me know by grabbing a time slot to schedule our time together. As of today, our calendar is booked through the second week of February, so if you'd like to get your site updates taken care of soon, use this link to add your name to a scheduling slot! Our flat rate for updates this season is $38/hour, and we can help estimate how much time your updates will take when we have a chat to brainstorm what you have in mind. This way you know what to expect before you commit a dime! So, grab your time slot here and I'll reach out to schedule a specific time to chat about your ideas:
https://docs.google.com/spreadsheets/d/1sFdlOzpf-aw0JP2hOIJuX4jktQGbQf2tYJkFNovEroM/edit?usp=sharing
That being said, the *Spark * has grown over the last quarter to accommodate new clients and work. We've added:
Kylie, an administrative assistant with a marketing background
Michelle, a graphic designer (specializing in custom social media graphics)
Stacy, a freelance writer
Iuliana, a freelance writer (She's a veterinarian who offers our multiple pet business clients very thorough and experienced articles!)
So, don't hesitate to reach out to either myself or Kylie (kylie@sparkyourwork.com) with any ideas you have for us to help spark your work in 2021! - Liz
USE THIS CHECKLIST TO AUDIT YOUR WEBSITE FOR 2021:
¨ Click every link – are there any that go to the wrong page or nowhere at all?
o Tip: You can use right click -> open link in new tab to open links without navigating back and forth from the home page each time
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¨ Proof-read every word
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¨ Test out the contact forms. Check your email to make sure you’re receiving everything.
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¨ Check your services/products. Do you still offer those that are listed? Are there any new ones you need to list?
¨ Browse everything on a mobile device
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Make a list of things you’d like to fix, update or make-over for the new year:
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SOCIAL MEDIA AUDIT
¨ Open each of your social media platforms: Facebook, Instagram, Twitter, Pinterest, LinkedIn, TikTok, etc.
¨ Is the avatar/logo/profile image the same on each? Is it consistent with your designs on your website?
¨ Do the cover images and banners still look good in both desktop and mobile versions? (Facebook likes to change the sizing on the cover images every so often without telling anyone, so often these will suddenly not look right on one device or another)
¨ Do the same for any Facebook groups you admin.
¨ Is the description/bio still accurate and correct?
¨ Is your contact information correct?
¨ Have you posted recently? If you don’t use your social media often, be sure to post something new this week. You don’t want potential clients looking you up on social media just to see that you haven’t been active since “last year!” Suggestions: Happy New Year from our team; post a photo of your team, a photo of your latest batch of products, a screenshot from your website, even just your logo with a Happy New Year message is all you need!
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